Recapping the day's news and newsmakers through the lens of CNBC.
Color me disappointed
Once upon a time, in post-World War I America, experimentation with color—for car models and home appliances—represented the apex of the consumer product market. But if you're Apple, trying to maintain the innovation edge in a market that is constantly forcing the rate of innovation to increase exponentially, adding a few cool, teenage-friendly colors to the latest iPhone just doesn't cut it.
But innovation is only half of the problem. Apple is at a crossroads, and in a strict business sense, any business executive can understand the dilemma: as it tries to appeal to more of the world, the company finds itself in a battle between maintaining profit margins that make investors salivate and growing global market share.
To big-name investor Carl Icahn, though, all this debate is marginal to the real story: Buy Apple shares, because they are just getting cheaper while market and tech gurus debate its demise.
"At some point in this game, Apple has to make a strategic decision. Eventually, they have to choose market share or margin. And $550 [for the iPhone 5C] is not how you maximize your market share."
—Max Wolff, chief economist and strategist at ZT Wealth
"Just how far behind is Apple trying to fall? I do not get Tuesday's release and product launches. Something is just wrong."
—Doug Kass of Seabreeze Partners Management
"It's just extremely cheap."