Shopping the forthcoming 3.1 Phillip Lim for Target collection could require a Black Friday-esque plan of attack.
Fashion experts expect that the collection of men's and women's clothing and accessories, available Sunday, will fall among the more popular in Target's hit-or-miss track record of designer collaborations. Its 2011 Missoni line quickly sold out—and crashed Target's website—while much of the 2012 line with Neiman Marcus ended up on clearance racks. (Target did not respond to requests for comment.)
"The excitement about [3.1 Phillip Lim] has probably surpassed Missoni," said Connie Wang, senior global editor for fashion trend site Refinery29.
Lim's aesthetic is a big draw. The collection doesn't skew as casual or as young as other Target lines, said Leslie Price, editor of retail and fashion site Racked. "There are some notable statement pieces that speak to the crowd that wants that," she said, "and there are a lot of really well-tailored, understated basics as well."
The collection is also unique for including several items that hearken back to Lim's full-priced lines, said Michelle Madhok, founder of sale site SheFinds. There's a $30 graphic sweater that says "Boom" that compares with a $425 "Ka-Pow" from Lim's 2012 pre-fall line, an $80 trench coat with colorful lining resembling $950 ones from his 2013 pre-fall line, and new takes on his notable Pashli satchels, starting at $35 rather than $650.