Cramer wants you to leverage a year-end phenomenon in which big winners can do little wrong.
He says the phenomenon happens every year; "Certain stocks, the ones that have put up the best performance, tend to become anointed as winners by the money management industry."
And as anointed stocks, Cramer believes the Street will become reluctant to sell these rarefied names. "In fact, pretty much any portfolio manager will buy them into weakness, if only so that they can tell their clients, 'yeah, we own it, we're geniuses,'" he said.
Therefore, Cramer expects these stocks to advance over the next 3 months and he urges active investors to leverage the phenomenon now; and establish new positions ahead of forth-coming buying – also known as window dressing.
In fact, all week on Mad Money, Cramer intends to examine the best performing stocks in a host of different sectors and identify winners he thinks will keep on winning due to the mechanics of the money management business.
On Monday he started with consumer names. "These are all stocks I'd load up on into weakness," he said.