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Apple iPhone 5C orders 'not overwhelming', but inventory is still low

Sinead Carew
Wednesday, 18 Sep 2013 | 8:22 AM ET
The new iPhone 5C is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California.
Getty Images
The new iPhone 5C is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California.

Pre-orders for Apple's new plastic-backed, brightly colored iPhone 5C have not been "overwhelming," and supply of both that model as well as a more expensive phone has been disappointing, a source at a U.S. wireless carrier told Reuters on Tuesday.

Apple unveiled two iPhone models—the 5C as well as a more expensive 5S—last week, with the eye-catching 5C marking a departure from Apple's focus on purely premium phones.

Apple began taking online orders on Friday for the iPhone 5C, which comes in blue, green, pink, yellow and white and starts in the United States at $99 with a contract. Both phones go on sale in several countries on Sept. 20.

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The level of inventory Apple has said it would provide for the 5S and 5C on launch day and in the week after launch is very disappointing, the source said, adding that supply of phones to all carriers appears to be limited.

Pre-orders are "not overwhelming" either, said the source, who refused to be identified because Apple has not disclosed the number of pre-orders for either of its two new smartphones.

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The pricier "5S" begins at $199 with a contract and comes in three colors - gray, silver and gold. The phones will mainly be sold through four major U.S. carriers—AT&T, Verizon, Sprint, and T-Mobile. Representatives from all four carriers declined to comment.

Apple could not be reached immediately for comment.

—By Reuters

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