Pinterest has shown its cards for how it will make money on the online photo-pinning site: promoted pins.
Scrapbooks shared across Pinterest have made its image pinboards a rising star destination for socializing specifically around products. Pinterest has also emerged a popular spot for brands, such as Lowe's, to build a merchandising vehicle presence that drives people to click into online stores.
"We're going to start experimenting with promoting certain pins from a select group of businesses," CEO Ben Silbermann wrote on the company's blog.
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