In the past 10 years the wine industry in Oregon and Washington has ripened into big business, with Oregon's 465 wineries now contributing close to $3 billion to the state's economy each year and Washington's 800 wineries pouring more than $8.6 billion into the state's coffers.
But while visiting wineries for tastings is now a popular tourist activity in many parts of the Pacific Northwest, taking home a case of wine can be costly.
Shipping a case of wine as freight can cost up to $60 via UPS and checking it as baggage on an airplane can cost $25 or more, depending on the weight of the wine and the number of other bags being checked.
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"Ironically, we'd see people willing to spend $300 to $500 on a case of wine, yet that extra $25 to put it on the plane was a negative," said Duane Wollmuth, executive director of Washington's Walla Walla Valley Wine Alliance. "It did stop people from buying the wine at the wineries."
In an effort to stem the flow of lost wine sales, in 2011 Washington wine growers in the Walla Walla area persuaded Seattle-based Alaska Airlines to extend a program it offers to passengers traveling out of California wine country via Sonoma County Airport (STS).