King Digital Entertainment created the undisputed champion of games last year with the highly addictive, virtual, sugar-filled game "Candy Crush." Players number 97 million everyday, which is helping to lead King to the IPO counter later this month.
At the time of the public offering, King expects to be valued at about $7.6 billion, with shares pricing between $21 and $24 per share.
Famous faces at this year's South by Southwest Interactive Festival didn't just belong to stars known in the world of technology. Ashton Kutcher, Mindy Kaling and Kevin Bacon were all in attendance at the tech gathering.
The celebrity-company relationship benefits all parties involved. "(Celebrities) see themselves as entrepreneurs in their own right, their careers being a sort of start-up, and increasingly you see them aligning with start-ups and tech in a very tangible way," said Nellie Bowles, senior editor at Re/code. "And though it obviously behooves a start-up to have a celebrity endorsement or investor, it also brings a certain intellectual "nerd" cachet to the celebrity."
Fugitive analyst Edward Snowden wants technology companies to recognize their role in making online communications more secure.
Via Google hangout, Snowden addressed a panel at the South by Southwest technology conference Monday.
"Snowden came here with a purpose, this is kind of his audience if there is one," said Liz Gannes, senior editor at Re/code.
From toy drones to Furby Booms there are plenty of tech toys for children. But if your child's wish list is lacking in the educational department there are a few standout high-tech toys worth considering.
Tiggly Shapes works with a mobile app. The four colorful, soft, silicone shapes interact with an iPad to teach kids about shapes and to help them develop motor skills, said Trae Bodge, senior editor of Retailmenot.com.
The Ubooly can tell stories, play games and can send your kids on all sorts of creative adventures through simply downloading the app. A user would just need to insert their iOS or Android smartphone into the slot of the stuffed toy so that the phone becomes the face and voice of the Ubooly doll.
That item even works with old phones with no data plan and it gets "smarter" the more a user plays, Bodge noted.
Sony's PlayStation 4 video game consoles may be outselling Microsoft's Xbox One, and there's much more than brand loyalty involved.
In fact, the PS4's success could largely be because the PlayStation is a much simpler console, according to CNET Senior Editor Dan Ackerman.
"Sony said, 'Here's a black box that you plug into your TV and it plays games,' " he said.
"Microsoft had a deeper, more ambitious approach, but one that was not as easy to explain to consumers," Ackerman added. " 'We're your living room box. You can pass your cable TV HDMI signal through the Xbox One and use an on-screen channel guide. You can use it to work out, to make Skype calls, etc. Oh yeah, and it also plays games.' "
Apple has announced a move into car technology, but its new system may not be enough to win over Android users just yet.
That's partly because the software, CarPlay—which launches in a few select vehicles later this week—will rely on Apple Maps for GPS navigation.
"I don't think a ton of people are going to switch from Android to Apple for this, at least at the start," said Pete Pachal, technology editor at Mashable, who noted that many consider Google Maps superior to Apple Maps.
With spring break upon us, travelers can use seemingly a million apps to help plan that perfect vacation.
To make that trip simpler, here are a few standout ones recommended by Jesse Draper, CEO of multimedia company Valley Girl.
(Read more: How vacations can make your kids financially savvy)
Is any phone immune from snooping by the National Security Agency?
"Nothing is NSA-proof," said David Kennedy, CEO of TrustedSec and a former hacking trainer for the agency. "But the Blackphone is a huge improvement [over] existing devices out there."
Introduced this week at the World Mobile Congress, the Blackphone looks like a standard smartphone but comes with a custom Android operating system called PrivatOS. It has encrypted features and communications in an effort to offer a high level of privacy protection.
BlackBerry may be willing to take a buyout offer for its BBM messaging service—but the company's asking price could far exceed its estimated value.
"If somebody comes to me with $19 billion, I would definitely sell it. I would recommend to the board to take it," BlackBerry CEO John Chen told CNBC at the Mobile World Congress in Barcelona.
It is no coincidence that Chen used that figure, given Facebook's deal last week to buy messaging service WhatsApp.