It's no surprise that SanDisk, which already has a good reputation in storage tech, is aiming to take it up a notch with its new Clip Sport MP3 player, 128 GB microSD card and Ultra Dual USB Drive.
The Clip Sport is a small MP3 player with a built-in clip that is designed to connect to the user's clothing. It has a 1.44-inch color LCD screen and can support multiple-file formats including MP3, WAV and WMA, according to the company.
That item, which goes for about $69.99 depending on storage capacity, is available with 4 GB, 8 GB or 16 GB of internal storage and has an integrated FM tuner so that a user can listen to their favorite radio station while they workout.
Although, SanDisk's Clip Sport is aimed at athletes and gym rats, it will always have to compete with the Apple iPod.
It's about to get really real for gamers. Earlier this week, at the Game Developers Conference in San Francisco, Sony unveiled Project Morpheus, a virtual reality headset that will give users a new level of immersion in the games.
The Morpheus headgear, which goes with the PlayStation 4 game console, supports a camera that has sensors built in so as the player's head rotates, the image of the virtual world rotates along with it.
Hewlett-Packard's big bet on 3-D printing is likely to pay off, and not because consumers are fascinated by a fad, according to one tech expert.
HP could actually stand to make more money than companies like Makerbot, which has opened up shops at malls across the country to appeal to consumers, simply because HP is going after business customers instead of the average Joe, according to Mike Prospero, reviews editor at Laptop Mag.
Many American consumers may not know what Alibaba is yet but they will by the end of this year. The Chinese Internet company announced it will be making its market debut in the United States.
After Alibaba goes public, some expect a bumper crop of companies to follow. "It will create a new wave of Chinese companies listing here because they'll see a rush of investors making money," said Brian Fox, founder of Capital Confirmation.
While a tidal wave of new listings may be profitable for U.S. investors, fraudsters waiting to capitalize on new money may be waiting in the wings.
Video game titles made exclusive to specific consoles could influence console buying decisions, but ultimately price could still be the biggest selling point in the battle between Sony's PlayStation 4 and Microsoft's Xbox One.
The video game "Titanfall," exclusive to the Xbox, has already helped Microsoft sell a million Xbox One consoles, according to recent reports.
And Sony is set to release its own highly anticipated game, "Second Son," which will be available only on the PS4 next week.
King Digital Entertainment created the undisputed champion of games last year with the highly addictive, virtual, sugar-filled game "Candy Crush." Players number 97 million everyday, which is helping to lead King to the IPO counter later this month.
At the time of the public offering, King expects to be valued at about $7.6 billion, with shares pricing between $21 and $24 per share.
Famous faces at this year's South by Southwest Interactive Festival didn't just belong to stars known in the world of technology. Ashton Kutcher, Mindy Kaling and Kevin Bacon were all in attendance at the tech gathering.
The celebrity-company relationship benefits all parties involved. "(Celebrities) see themselves as entrepreneurs in their own right, their careers being a sort of start-up, and increasingly you see them aligning with start-ups and tech in a very tangible way," said Nellie Bowles, senior editor at Re/code. "And though it obviously behooves a start-up to have a celebrity endorsement or investor, it also brings a certain intellectual "nerd" cachet to the celebrity."
Fugitive analyst Edward Snowden wants technology companies to recognize their role in making online communications more secure.
Via Google hangout, Snowden addressed a panel at the South by Southwest technology conference Monday.
"Snowden came here with a purpose, this is kind of his audience if there is one," said Liz Gannes, senior editor at Re/code.
From toy drones to Furby Booms there are plenty of tech toys for children. But if your child's wish list is lacking in the educational department there are a few standout high-tech toys worth considering.
Tiggly Shapes works with a mobile app. The four colorful, soft, silicone shapes interact with an iPad to teach kids about shapes and to help them develop motor skills, said Trae Bodge, senior editor of Retailmenot.com.
The Ubooly can tell stories, play games and can send your kids on all sorts of creative adventures through simply downloading the app. A user would just need to insert their iOS or Android smartphone into the slot of the stuffed toy so that the phone becomes the face and voice of the Ubooly doll.
That item even works with old phones with no data plan and it gets "smarter" the more a user plays, Bodge noted.