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Apple chief Tim Cook sends maiden tweet

Friday, 20 Sep 2013 | 4:30 PM ET

Apple CEO Tim Cook joined the Twittersphere on Friday, posting his first tweet to stoke the marketing fire around the release of two new iPhones.

Ten minutes after his maiden tweet he had 10,000 followers. His next 10,000 came in the following half-hour.

(Read more: Twitterverse reacts to Apple chief's first tweet)

Cook was slowly adding people to follow as well, with Anderson Cooper, Kings of Leon, Jimmy Fallon and Duke Basketball among his first 10. One other is Steve Jobs' widow, Laurene Jobs, whose Twitter presence is enigmatic—she's never tweeted and follows no one. She does, however, have more than 2,000 followers.

Apple's Cook: Already a good day
CNBC's Jon Fortt and Courtney Reagan report on Apple's new product launch day, where some iPhone launch day veterans were approached by a sponsor.

Apple's new iPhones—the 5S, with new features including a fingerprint scanner, and the lower-priced 5C in pastel colors—went on sale at stores Friday, luring the now-familiar long lines of fans at Apple stores everywhere.

Other titans of industry active on Twitter include Virgin Group's Richard Branson, HDNet Chairman Mark Cuban, Twitter Chairman Jack Dorsey and News Corp.'s Rupert Murdoch.

(Read more: Record iPhone debut is not a 'victory lap' yet: Pro)

Billionaire investor Carl Icahn recently spurred investors to pump up Apple's market value by some $17 billion after he tweeted—in his 11th tweet ever—that he had "a large position" in the Cupertino, Calif.-based company.

By CNBC's Matt Twomey. Follow him on Twitter @Matt_Twomey.

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  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.