If you think it's creepy how much marketers know about you now, just wait until they get their hands on data collected by wearable computers and other new technologies.
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"The whole world is about to change," Robert Scoble, a start-up liaison officer for Rackspace, said Friday at the Social Data Week conference in New York. "We are going to be wearing a lot of new stuff in the next few years."
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"There is a new kind of computing, a new kind of relationship with our devices," he said.
Because wearable computers are capable of collecting very personalized information about the wearer, it creates new, highly effective way for marketers to get consumers' attention.
For example, Google Glass can track where the person is looking. So if a user is in a shopping mall, the device can tell when the person enters a store. Marketers can use such data to deliver ads based on the user's individual behavior.