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Best days ahead ... or behind Google

Christina Scolaro, Producer
Tuesday, 24 Sep 2013 | 3:10 PM ET
Tech Yeah! Has Google peaked?
Tuesday, 24 Sep 2013 | 12:00 AM ET
Google is about to hit a major milestone. CNBC's Josh Lipton asks John Biggs, TechCrunch east coast editor, and Jon Elvekrog, 140 Proof co-founder and CEO, whether the company has peaked in regards to innovation.

It's already been 15 years since Google burst into our lives. Since its inception in September 1998 it's grown from a groundbreaking Internet search engine to a diverse company with almost 45,000 employees.

Google handles more than 3 billion search requests daily as well as an office suite of products, Google maps, investments into renewable energy, robotic cars, plus much, much more.

No one can claim the company is afraid to take a risk. "This means they lose some, but it's a drop in the bucket in their process to create things that will have a real influence," said Jon Elvekrog, CEO and co-founder of San-Francisco-based social advertising firm 140 Proof.

John Biggs, East Coast editor at TechCrunch, is not impressed. He called the company scattered and said Google's best days are far behind it. "All of these are distractions. Google is IBM circa 1980, ready for a fall," said Biggs.

—By CNBC.com's Christina Scolaro.