Apple announced iPhone sales topped 9 million, setting a new record; however, some analysts claim it's not fair to compare the data to prior releases.
Alex Gauna, senior analyst at JMP Securities, is such a skeptic. He said he's not popping any champagne over what doesn't seem to be a fair apples-to-apples comparison.
Gauna said the discrepancy is this rollout includes the 5C, while last year's figures make no mention of the 4S. Another difference is the inclusion of a China launch which the company didn't include during the same weekend last year.
(Read more: Here's how much it costs Apple to build new iPhones)