A series of tweets by business magnate Martha Stewart about her broken iPad – which she said was given to her by Apple's founder Steve Jobs – has gone viral.
Stewart's complaints about Apple's customer service appeared to anger the U.S. tech giant, with Stewart accusing its PR team of going "mad" at her about the tweets.
But Twitter users appeared divided in their sympathies, with some supporting Stewart - "you have every right to voice your opinions" - and others telling the founder of Martha Stewart Living Omnimedia to buy a new iPad.
It began on Thursday, when Stewart – who according to Forbes is worth some $638 million – tweeted that she had dropped her iPad and smashed it. She asked her followers on the social media website whether Apple would take the broken tablet away for repair.
Stewart appeared to think that Apple would pick the iPad up – but no one arrived.
But Stewart's frustration with the U.S. tech giant inspired an innovative idea: perhaps Apple could launch a same-day fixing service?
She appeared to back away from the increasing controversy in her following tweet – which included language that shocked some of Stewart's followers on the social media website.
This, allegedly, was when Apple's PR team weighed in, according to Stewart. Her tweet, which stated that Apple's former CEO Jobs had given her the tablet in question, had been retweeted over 1,400 times by Friday morning.
At this point, however, some people on Twitter appeared less than impressed by the fuss.
The string of tweets ended on Thursday evening, with Stewart expressing her frustration that she could not explain the situation on Twitter, which limits the length of messages to 140 characters.
Apple were not immediately available for comment when contacted by CNBC.