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12th Asia Business Leaders Awards

William E. Heinecke

Chairman & CEO
Minor International PCL

One of the best known expatriates in Southeast Asia, Bill Heinecke is the driving force behind the leading global brands under the Minor Group umbrella. His visionary spirit, unwavering commitment and hands on management style are the cornerstones of his unparalleled successes, which are deeply rooted in Thailand. Indeed Bill Heinecke's youthful entrepreneurial beginnings in Thailand are of great relevance to the company's name, since he created his very first companies in the country at the tender age of 18.

About the Company

Minor International (MINT) is a global company focused on three primary businesses including restaurants, hotels and lifestyle brands distribution. MINT is one of Asia's largest restaurant companies with over 1,400 outlets operating system-wide in 17 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express, the Coffee Club, Ribs and Rumps and Riverside brands. MINT is also a hotel owner, operator and investor with a portfolio of 45 hotels and 40 serviced suites under the Anantara, Avani, Oaks, Marriott, Four Seasons, St. Regis, Elewana and Minor International brands in Thailand, Australia, New Zealand, the Maldives, Vietnam, Tanzania, Kenya, the Middle East, Sri Lanka,China, Malaysia and Indonesia. In addition, MINT operates mixed-use businesses,which are complimentary to hotel business including spa, sale of residential properties and Anantara Vacation Club. MINT is one of Thailand's largest distributors of lifestyle brands focusing primarily on fashion, cosmetics and contract manufacturing. Its brands include Gap, Esprit, Bossini, Charles &Keith, Pedro, Red Earth, Tumi, Zwilling J.A. Henckels, ETL Learning and Thaisale.

Contact

  • Gwendolene Lim
    Director of Marketing

    Jane Lam
    Senior Events Marketing Executive

    CNBC Asia Pacific
    10 Anson Road #06-01
    International Plaza
    Singapore 079903

    Fax: +65 6223 0020

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