(Read more: Apple hires fresh talent for 'iWatch' )
According to a report from 9to5Mac, the iPhone maker has hired Ben Shaffer, the former studio director of Nike's Innovation Kitchen, which is the research and development department where new product designs are made.
Apple did not respond to a request for comment, but a Nike spokesperson did confirm that Shaffer was no longer with the company.
The hire is significant because Shaffer brings a lot to the table when it comes to designing wearables. He last reportedly worked on Nike's Flyknit, which is the company's new ultra-lightweight shoe line.
(Read more: Apple's iWatch and wait approach )