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Riding a Porsche to your next flight—the new way to show you’re elite

Wednesday, 9 Oct 2013 | 7:07 AM ET
Delta lets you fly & ride like a VIP
Wednesday, 9 Oct 2013 | 11:19 AM ET
CNBC's Phil LeBeau breaks down how Delta is making connecting flights less stressful for elite passengers with its new tarmac service.

Wade Griswold was cutting it close.

His Delta flight from Orlando touched down in Atlanta at 9:55 AM Tuesday morning. From there he was scheduled to catch another Delta flight to Dothan, Alabama at 10:35 AM.

As he packed up his carry-on bags, he was thinking of the long trek between terminals A and C and whether he would catch his next flight.

Delta Airlines is now offering VIP Porsche gate to gate service in select cities.
Phil Lebeau | CNBC
Delta Airlines is now offering VIP Porsche gate to gate service in select cities.

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That's when Michael Cousin, a member of Delta Elite Services met Griswold as he exited the plane and told him a Porsche Cayenne was waiting on the tarmac to make sure he made his next flight.

"It's a relief. I didn't check any bags, so I have my bags with me," said Griswold. "It's great to know that I made my connection."

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Griswold is among a small, but growing number of elite passengers picked by Delta Air Lines to get a VIP escort from one flight to another in a Porsche at Atlanta Hartsfield Airport.

The criteria: Diamond Medallion Status travelers – those with at least 125,000 frequent flyer miles – who have connecting flights that they may have trouble making.

The Delta Elite Services team reviews flight manifests every morning to find passengers who meet the criteria. Then, unbeknownst to the travelers, they show up at the plane with the Porsche when it pulls into its gate in Atlanta.

"[When] they look out the door and see a Porsche sitting there. It really turns their frown into a smile," said Cousin.

Amy Plaxton, an audiologist heading to Tampa, Florida to meet a patient, couldn't believe it when her flight from Omaha, NE touched down in Atlanta and she found herself escorted down to a Porsche waiting on the tarmac.

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"It's the busiest airport in the world so you have to do a lot of weaving in and out as you go through the terminal," said Plaxton. "I mean here we are, almost a limo service to my next airplane. So yeah, that's fantastic."

Tarmac Escorts Expanding

The creation of tarmac escorts at hub cities is airlines' latest attempt to take care of their most elite customers.

This month, Delta will add tarmac escort service to its hubs in Minneapolis and Los Angeles. After that, the program will target customers at JFK airport in New York.

"Those frequent travelers – the super-high value folks – [that's] where we can differentiate the most," said Mike Henney with Delta Air Lines.

Meanwhile, United Airlines has started its own elite customer tarmac escort service at O'Hare Airport in Chicago and Houston International Airport.

United's program, which started in July, targets Global Service members of its frequent flyer program. Only a small percentage of United's frequent flyers attain Global Service status and like Delta, United does not notify people in advance when they will be picked up.

With other hub cities like Washington, Dallas and San Francisco handling more flights and more frequent flyers connecting through those cities, don't be surprised if more airports add this type of escort service.

Beating Packed Terminals

When Wayne Kinney was escorted off his Delta flight from Evansville, Indiana he loved the idea of getting picked up in Porsche Cayenne.

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The idea of driving just a few minutes to his next flight instead of fighting the crowds to go between terminals really appealed.

"It's different on these side roads and stuff, but it's a lot better than trains, walk ways, jet ways, and that kind of stuff," said Kinney.

Bill Dickerhoff, another frequent flyer driven across the tarmac by the Delta team, agrees

"It's a very comforting feeling," he said. "It feels like the airline cares."

By CNBC's Phil LeBeau; Follow him on Twitter: @Lebeaucarnews

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