Wanna scare members of Congress and the president into reaching a deal to reopen the government? Put Carrie on the case.
In what may be the creepiest (and potentially actionable!) promotion ever for a movie, a viral marketing team from Thinkmodo hired by MGM planted actors and special effects inside a New York coffee shop to pull a "Carrie"-inspired meltdown on innocent customers.
(Read more: Down about shutdown? Drunk dial Congress)
"Carrie" you may recall, is the Stephen King story about a high school misfit who discovers she has supernatural and super deadly powers. The Sissy Spacek version gave me nightmares in 1976, and now the movie is being remade starring Chloë Grace Moretz in time for Halloween.