"The market refuses to give this $12 stock the respect it deserves," Cramer insisted.
The Mad Money host was talking about TiVo, a company at the forefront of the DVR revolution.
Although TiVo was first introduced in 1999, if you think TiVo is simply a company trading on 14-year old technology Cramer says think again.
"Selling its own proprietary hardware along with a monthly service fee is the old business model," Cramer said.
Going forward, the company has developed many new ways to generate revenue.
For example, TiVo now gets new subscribers through partnerships with cable companies. "Although TiVo has slightly less than a million subscribers to its company owned service, it has more than twice that or 2.6 million subs through various cable operators," Cramer said.