Apple has told two suppliers of its lower-cost iPhone 5c that it is reducing orders in the fourth quarter, according to a report by Dow Jones news agency Wednesday, raising concerns about weaker-than-expected demand for the new product.
Apple began selling it's the new low-price option last month in 11 markets, including the U.S. and China, but consumers have focused on the more expensive 5s model, which was launched at the same time.
While demand for the costlier version, that comes with a fingerprint sensor and faster chips, outstripped expectations – especially the gold-colored version -- the iPhone 5c has failed to generate as much interest.
(Read more: Nobody seems to want Apple's iPhone 5c)
As a result, Apple told its Taiwanese assemblers Pegatron and Hon Hai Precision Industry that orders of the iPhone 5c in the fourth quarter would be cut by 20 percent and by a third respectively, according to the unnamed sources cited by Dow Jones.