GO
Loading...

We used to meet in person - America's crush on online dating

Tuesday, 22 Oct 2013 | 12:46 AM ET
Tom And Steve | Photographer's Choice RF | Getty Images

There has been a dramatic shift in attitudes towards internet dating sites in the U.S., according to new research, as the process of searching for love online quickly loses its stigma.

Almost 60 percent of internet users in the country agree that online dating is a good way to meet a romantic partner, up from 44 percent in 2005, according to a telephone survey of 2,252 adults, age 18 and older, by the Pew Research Center.

When asked whether people using online dating sites come across as "desperate", just 21 percent of respondents believed so, compared with almost 30 percent eight years ago.

(Read more: Love at First Byte: The Secret Science of Online Dating)

One in 10 Americans have used an online dating site such as Match.com, eHarmony, or OK Cupid or a mobile dating app, the study found. Those using the internet in their search for love are most commonly in their mid-20s to mid-40s or college-educated.

Meet the Match.com for jobseekers
Juan Urdiales, co-founder of Job and Talent.com, explains how it uses algorithms to match job seekers' profiles with suitable jobs.

"Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites," the study noted. Over 66 percent of online daters have gone on a date with someone they met through an online dating site or app, up from 43 percent of online daters in 2005.

(Read more: Gay couples find that getting a divorce has traps)

Beyond dating, almost one quarter of online daters said they had entered into a marriage or long-term relationship with someone they met through a dating site or app, up from 17 percent in 2005.

While opinions towards the process of digital dating are largely positive, 54 percent of online daters said they have run into a situation where an individual has seriously misrepresented themselves in their profile.

What was more concerning is that 28 percent of online daters said they had been contacted by someone through a dating site or app in a way that made them feel harassed or uncomfortable.

(Read more: How to date a Wall Street man)

But in spite of the hang-ups involved with finding a partner on the internet, online daters told CNBC they continue to view dating websites as a valuable tool.

—By CNBC's Ansuya Harjani; Follow her on Twitter: @Ansuya_H

  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.