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Region's Top Travel and Tourism Leader Named at the 2013 CNBC Travel Business Leader Award

Emirsyah Satar awarded the 2013 TBLA at the TravelRave Leaders Gala

Singapore, 22 October, 2013 – CNBC, First in Business Worldwide, announced the winner of the 2013 Travel Business Leader Award in Asia Pacific (TBLA) during an award ceremony that was held this evening at the TravelRave Leaders Gala.

The 2013 Travel Business Leader of the Year was awardedto Mr. Emirsyah Satar of PT Garuda Indonesia (Persero) Tbk for his leadership in the travel industry. Recognizing that Garuda's passengers want more while paying less, Mr. Satar defines his business strategy with a focus on the customer by initiating seven drives that ensure that the company is always cost effective and efficient, aiming to always stay one step ahead of what the public wants. Mr. Satar encourages innovation by regularly meeting with each department to try to grasp new, better ideas for Garuda, focusing on plans that are implementable and offering awards and appreciation for those employees who originate and implement ideas. His MMC (Meritocracy, Market, Capabilities) System has been efficient in boosting and maintaining workforce engagement and retention by rewarding good performance and offering his employees incentive for continued improvement.

"The CNBC Travel Business Leader Award is our way of celebrating and recognizing business leaders who through strong innovation and effective management skills are paving the way forward in this dynamic sector," said KC Sullivan, President and Managing Director, CNBC International. "Congratulations to Emirsyah Satar and all the nominees for their outstanding achievements throughout the year."

Emirsyah Satar was awarded the 2013 CNBC TBLA at the TravelRave Leaders Gala which was organized by the Singapore Tourism Board (STB).

Lionel Yeo, Chief Executive of the Singapore Tourism Board said, "We congratulate Mr. Emirsyah Satar on being named this year's Travel Business Leader and salute him for his dynamic and innovative leadership. The Travel Business Leader Award is an important part of TravelRave, where leading names in the Asian travel and tourism industry convene not only to share best practices and insights, but also to celebrate outstanding leadership."

The University of Chicago Booth School of Business and Millward Brown are the Knowledge and Research Partners for TBLA. They, along with David Scowsill (President & CEO, WTTC) and Ho Kwon Ping (Executive Chairman, Banyan Tree Holdings), have worked closely with CNBC to ensure a rigorous selection criteria and judging process.

For more information on TBLA, please log onto: tbla.cnbc.com

Contact Information:
CNBC Asia Pacific
Valerie Martinez
+65 6326 1123
valerie.martinez@cnbcasia.com


About CNBC in Asia Pacific

CNBC is the world leader in business news providing fast, actionable, accurate and unbiased business and financial news to 390 million households worldwide. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC Asia Pacific also has a strategic alliance with Shanghai Media Group, and a collaboration with China Central Television (CCTV). In China, CNBC reaches 400 million homes via a daily Mandarin segment produced by CNBC, which is broadcast on CCTV's Business Channel programme
, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. More information is available at www.cnbc.com

About TBLA

The CNBC Travel Business Leader Award Asia Pacific recognizes the business leader who has demonstrated leadership excellence in the travel and tourism industry – driving growth, success and profitability. Qualities including innovation, management skills and the leader's ability to formulate strategies and capitalize on key trends are the main judging criteria. Candidates for this award are distinguished business leaders in the travel and tourism industry, including Airlines, Hospitality (hotel and resorts), Attractions, Tour Operators, Travel Agents, and Airports. To ensure transparency and credibility, only listed companies with publicly available data are considered for the award. Candidates must have been in their current role for at least two years in order to qualify for the award.

About ATLS and TravelRave 2013

Created and spearheaded by the Singapore Tourism Board, the fourth edition of the Asia Travel Leaders Summit will continue to gather the leading minds and voices for an intimate, two-way dialogue. Summit leaders will delve deep into industry-wide issues such as consumer insights, innovation, as well as talent and leadership, driven by a shared commitment to harness collective strengths in response to key challenges faced by the industry.

The Asia Travel Leaders Summit is part of TravelRave, Asia's most influential travel trade festival, held from 21 to 25 October 2013 with an exciting line up of eight quality events featuring thought-provoking content, influential speakers and the chance to network with some of the leading names in the travel and tourism industry. Leveraging Asia's growing potential, TravelRave provides a dynamic platform for business leaders and industry professionals to convene, share knowledge and insights, network and discover new business opportunities and celebrate Asian tourism at its best. For more information, please visit www.travelrave.sg.