Apple reveals new iPad Air, iPad Mini
Apple showed off its new iPad Air and its iPad Mini on Tuesday at a media event in San Francisco.
The company's next generation full-size iPad is called the iPad Air and as expected resembles the iPad mini. Weighing only one pound, it's lighter and 20 percent thinner than its predecessor. It also features an A7 chip and 10 hours of battery life. It will launch on November 1st.
(Read more: Don't want an iPad? Here are some tablet alternatives )
The device comes in silver and white and space gray and black. It starts pricing at $499 for 16GB WiFi model and will cost $629 for the cellular model. Apple is keeping the iPad 2 at $399.
The Cupertino company also revealed its next generation iPad Mini, which features retina display. It also comes in silver and white and space grey and black. It will be available later in November starting at $399.
Besides new iPads, the company also shared some OS X / Mac Pro news.
Apple is cutting the cost of its MacBook Pro and MacBook Air line-up and is also going to be giving its Maverick software update away for free. It also showed off its Mac Pro, which prices at $2,999.
2:23 p.m.: iPad Air commercial hides it behind a pencil on a table. Clever.
Cook comes back on stage and says goodbye. Event ends.
2:22 p.m.: Tim Cook is back, winding things up. Showing an ad about the iPad Air.
2:20 p.m.: It seems Touch ID is missing, unless I missed that part. No fingerprint sensor on iPads...And there is no gold iPad!
The Mini will launch later in November than the iPad Air.
2:18 p.m.: Mini with Retina battery life stays 10 hours, which is the biggest engineering feat, probably... It will cost $399. Original iPad mini will price at $299.
2:17 p.m.: Retina coming to mini today. The mini Retina has 2048 x 1536 pixels, same number of pixels as iPad Air. It also features a 64-bit, A7 chip.
(This is the biggest deal of all; mini becomes first-class iPad today.)
2:16 p.m.: Now Schiller is talking about iPad Mini.
2:11 p.m.: It will come in space grey and black and silver and white. It will launch on November 1st.
2:08 p.m.: Schiller says it is the lightest full-size tablet in the world. It's up to eight times faster than first iPad, graphics 72x faster.
2:07 p.m.: The new tablet is called the iPad Air.
2:06 p.m.: Schiller: Biggest step yet in delivering the vision that is iPad ... showing video.
2:05 p.m.: Cook: This is just the beginning for iPad ... Phil Schiller coming back to talk about it...
2:03 p.m.: Cook showing a video about how customers use iPads.
2:02 p.m.: Cook: iPad rated #1 in customer satisfaction, because iPad combines hardware, software and services into an experience others can't match; now 475K iPad apps.
2:01 p.m.: iPad used more than any of the rest ... 81% of tablet usage claimed in slide, source not quoted.
Cook says is rated number one and has been since ratings began. Says no one else can match iPad experience.
2:00 p.m.: Cook is having fun showing derogatory quotes about the first iPad (not shaming the authors by naming them).
Cook says Apple sold 170 millionth iPad earlier this month.
1:59 p.m.: Cook: "We launched iPad 3.5 years ago .... Some didn't see the need for it ... others didn't think it could compete with netbooks."
1:58 p.m.: Cook back on stage says these are incredibly rich apps, now all free.
"We are turning the industry on its ear; but that's not why we're doing it; we want all of our customers to have the latest."
Says iPad is up next.
1:57 p.m.: Cue: "Today is the biggest day ever for apps."
1:56 p.m.: Cue: Others would have you spend a small fortune every year ($99) to use apps ... we're making them available for free; available today. Looks like we're seeing Apple's services strategy taking shape.
1:55 p.m.: Cue and another Apple employee demo collaboration on two Macs.
1:54 p.m.: You can share iWork documents with any Mac or iOS device; viewing device doesn't have to have iWork.
Apple adding collaboration to iWork for iCloud; it now shows who is editing.
1:51 p.m.: Cue says there are new effects and animations in Keynote. Showing a new iWork feature.
1:50 p.m.: Cue says iWork updated for iOS 7, rewritten for Mac; full file compatibility (open on any device) ... easier UI.
New formatting panel makes it easier to make tweaks. (I hope there's better cloud compatibility here too, because that's what annoys me.)
1:49 p.m.: Cue says all iLife apps free with purchase of new Mac or iOS device, all available today.
1:48 p.m.: GarageBand lets you change the drum, style; add effects ... drummer is powered by performances by some of the best session players.
You can also add more drummers through in-app purchase. (Why are so many ... all? Of these drummers male?)
1:47 p.m.: Now for a new GarageBand feature.
GarageBand drummer automatically plays along with your track; starts you with "Kyle" a standard drummer.