The U.K. video game market has grown for the first time in five years as blockbuster releases such as Grand Theft Auto V and an increasing number of supermarkets offering games have helped fill the vacuum left by bored Wii users.
While mobile games have been growing in popularity with the increased number of smartphones on offer, traditional gaming on consoles such as Sony's PlayStation and Microsoft's Xbox has been stuck in reverse.
But video game sales in Britain grew 29 percent in the 12 weeks ending September 29, after the market declined year on year, every quarter for the past five years, according to a study by Kantar, the market research group.
This follows news of a recovery in the U.S. video games market where software sales were up 52 percent last month from a year earlier, after rising 23 percent in August, according to the NPD Group.
(Read more: Is the video game industry finally rebounding?)
The rut in the video games market has been caused by an outflow of customers who fell out of love with the Nintendo Wii console, Jules Williams, analyst at Kantar World Panel, told CNBC.
Nintendo's Wii brought a group of non-traditional gamers into the video games market, but could not retain them. Instead of moving over to the Xbox or PlayStation franchises, those consumers left, causing declining sales in the market.