NASCAR's Danica Patrick's new endorsement deal

Monday, 28 Oct 2013 | 12:37 PM ET
NASCAR's Danica Patrick rolls out new products
Monday, 28 Oct 2013 | 6:51 AM ET
Yehuda Shmidman, Sequential Brands Group CEO, and Danica Patrick, NASCAR race car driver, discuss branding and the big business of auto racing.

NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.

That company was acquired in July by Sequential Brands Group, which celebrated its new listing by participating in Nasdaq's opening bell ceremony today.

In this clip, Patrick talks about why she likes REVO products and Sequential's CEO, Yehuda Shmidman, discusses the company's strategy.

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