Every day it seems there's a new flurry of headlines tied to the smartphone industry.
Details of the Nexus 5 smartphone continue to leak out ahead of any official announcement from Google.
The latest talk is about a choice of colors, the standard matte black finish as well as a white version, each with a $349 price tag for the 16 GB model.
And Nov. 1 is being thrown into the rumor mill as a possible announcement or availability date.
On the other hand, the LG smartphone has claimed to be the first real curved phone as well as being "self-healing." A special protective film on the back cover is designed to rid the phone of scratches in minutes.
Only time will tell how Apple stands the ever-changing, innovative competition.
Apple reports earnings after the bell on Monday.
—By CNBC's Christina Medici Scolaro.