GO
Loading...

Facebook's next target is your cursor

Wednesday, 30 Oct 2013 | 12:41 PM ET
Leon Neal | AFP | Getty Images

Everyone creeps on people on Facebook. But now Facebook wants to creep on you.

The social network is testing software that would significantly increase how much data it is able to collect, including tracking a user's cursor, according to a report by The Wall Street Journal.

Basically, the company would be able to tell how long a cursor lingers over certain parts of its website. On mobile, the software would tell Facebook if a user's newsfeed is open.

(Read more: Companies are going after your very private social data)

The collected data would be used to help improve targeted ads as well as to create new products.

It should be noted though that this software is currently in the testing phase and that the company has no intention to share the collected information with third parties.

"Like most websites, we run numerous tests at any given time to ensure that we're creating the best experience possible for people on Facebook," a company spokesperson told CNBC.

"These experiments look at aggregate trends of how people interact with the site to inform future product decisions. We do not share this information with anyone outside of Facebook and we are not using this information to target ads."

Read the full Wall Street Journal report.

By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.

  Price   Change %Change
FB
---

Featured

Contact Technology

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.