Telephones have been ringing off the hook at a Brooklyn cupcake bakery, an Indian restaurant and other New York City establishments, but the calls are not all helping business.
Because of a glitch on a New York state health website, at least a half dozen businesses were wrongly listed as counselors who can help people select health insurance under the new federal Affordable Care Act.
"Who would have figured that cupcakes would be confused with health insurance?" said Gus Rodriguez of Brooklyn Cupcake, which has gotten more than two dozen calls a day from people who want help in choosing a health-care plan.
(Read more: For young and uninsured, Obamacare impact sets in)
"We've been taking it with a bit of humor," he added.