Pressed on his opinion of a potential merger with competitor DISH Network, the CEO of DirecTV, Mike White, told CNBC on Wednesday that such a deal could help consumers as satellite television providers deal with sharply rising content costs. But he warned that any serious talk of a merger should be prefaced with questions over whether regulators would allow it.
White said the drastically growing content costs since a failed merger attempt between the two companies 10 years ago has significantly changed the landscape.
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"Remember it wasn't approved 10 years ago by a Republican administration," White told "Squawk on the Street." "Now the world has changed dramatically. And I would argue that if you look at content costs ... the world has changed quite a bit, and that consolidation in the industry would be pro-consumer."