Appetite for Scottish salmon is booming in China, First Minister of Scotland Alex Salmond told CNBC Thursday, before a five-day trade mission designed to strengthen ties between the two nations starting this week.
"Scottish salmon is doing really well. Exports of salmon to China have gone from literally zero to 250 million Renminbi ($41 million) in the past two years," said Salmond.
"As you would expect the Chinese have a very discerning pallet and they know quality when they eat it," he added.
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According to trade delegation body, Scottish Development International, the value of Scottish exports to China have boomed in recent times, nearly doubling from £265 million ($411.8 million) in 2007 to £498 million in 2012.
And growing appetite for salmon in both China and Asia as a whole has provided a considerable boost to the overall figure. Scottish salmon sales clocked up 37 million pounds ($59 million) in the first half of 2013, and China accounted for more than half of that.
Xu Yu, a 23 year old University Student in Beijing said Scottish salmon is considered an up market, luxury product in China.
"Scottish salmon is expensive. Any imported products are expensive especially if it is something up-scale like Scottish salmon. A couple of months ago, someone spent 1400 renminbi (roughly $230) for one kilogram of this Scottish salmon. Insane right?" he said.
"Because it is foreign, expensive and rather exotic, you have these sales going up. Not everyone can afford it though, my family will never spend money buying it because it's so ridiculously expensive," he added.
However, media reports showed this week that the growing appetite from China may be more than the Scottish farming industry can handle.