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How to invest in the connected generation

Friday, 8 Nov 2013 | 8:10 AM ET
Millennials 'addicted to technology': Pro
Friday, 8 Nov 2013 | 2:30 AM ET
Jose Martins Soares, head of emerging market research at Espírito Santo Investment Bank, discusses millennials' connection to tech.

Sleep with your phone? You're not alone: 83 percent of young adults have their cell phone on or right next to their bed at night, according to Pew Research.

While this may shock some, Jose Martins Soares, emerging markets chief strategist at Espirito Santo Investment Bank, sees it as a huge investment opportunity.

"Millennials (those born between 1980 and 2000) are today the world's largest population group and their dominance is here for years to come," Soares said in the bank's upcoming report.

(Read More: 'Phablet' sales soar amid smartphone screen wars)

"They are making their influence felt twenty-four-seven. For them, a world without technology is unthinkable and it's a domino effect with some parts of the globe discovering what others have enjoyed for years. If they are not connected, they are finding ways to get connected and staying connected. This will create significant investment opportunities but will also disrupt many industries."

Soares says these "multi-screen" enthusiasts are constantly connected either via TV, games consoles, tablets, mobile or wearable technology. Mobiles have given emerging markets the ability to connect with one another without having to have a landline or WiFi, so this phenomenon is now global, he said.

"They are addicted to technology, they are changing the way they do things," he told CNBC Friday.

(Read More: Hottest mobile trends)

"The interesting thing is that that this generation uses these screens at the same time...they are changing the way they see the world and the way they operate," he said, added that they are influencing the adoption rates of the generations above them as well.

The companies that are set to reap these benefits in the telecommunications, media and technology sector are the companies that get there first, said Soares. Equity analysts at Espirito suggest 14 "buy" rated ideas are Anite, ARM Holdings, AZ Electronic Materials, BT Group, Laird, Philips, Sage Group, Telenor, Zon Optimus, Bharti Airtel Limited, Infosys, Asseco, Sygnity and Liberty Global.

(Read More: Samsung Unveils New 'Phablet': Threat to Expected iPad Mini?)

With the rise of the connected generation has come speculation that traditional technology such as the land line and television is on its way out. Soares said talk about the death of television is premature and hasn't suffered much from this generation. However, statistics from IHS iSpulli makes for difficult reading for the devices. Global shipments of TV sets are now forecast to fall by 5 percent this year, the research firm said on Thursday. This represents a slide to 226.7 million units in 2013 from 238.2 million in the previous year and follows a 7 percent decline in 2012.

But the outlook is better for the emerging world of wearable technology, which includes smartwatches, wristbands and eyeglasses. Credit Suisse calls wearable tech "the next big thing" and believes the industry set to grow from around $3 billion to $5 billion today to $50 billion within five years.

Disclaimer: Jose Martins Soares has no personal holdings in any of the above stocks.

By CNBC.com's Matt Clinch. Follow him on Twitter @mattclinch81

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