Target is becoming the latest retailer to open earlier on Thanksgiving this year.
The Minneapolis-based discounter said it will open at 8 p.m. on the holiday, which falls on Nov. 28. That's an hour earlier than last year. Target stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving, Nov. 29.
Kathee Tesija, executive vice president of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.
Target will also be offering hundreds of deals online on Thanksgiving morning that will include almost all deals that will be available in the store. In addition, the discounter said it will be feature 15 online-only daily discounts for two weeks beginning Sunday, Nov. 24.
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The goal is to allow customers to shop "however, whenever they want to shop," Tesija said.