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Street snobs missing this story

Monday, 11 Nov 2013 | 6:54 PM ET

There's certainly nothing wrong with affluence, except if it blinds you to opportunity.

Cramer can't help but wonder if that's what going on with DineEquity, the parent of Applebee's and IHOP.

Cramer's done some legwork and he's found that the business has really improved, yet the analyst community doesn't seem to notice

"Only two out of seven major analyst houses have buys on the stock," he said, "and I find the buys lukewarm at best."

Yet, "Since buying Applebee's in 2007, DineEquity has cut administrative costs as well as food costs," Cramer noted. "They've also reengineered the menu and they regularly roll out new concepts to keep the stores fresh."




Siri Stafford | Stone | Getty Images

That alone may not warrant attention but there's more.

"The company is now 99% franchised, a model that works very well for Domino's. That means DineEquity supports chains nationally but also takes in fees, which allows for quick cash accumulation."

Also DineEquity has cut down on labor costs, substantially.

"DineEquity has gone from having 32,300 employees five years ago to having slightly more than 2000 now. That's despite having more than 2000 Applebees and more than 1500 IHOPs. "

All told, Cramer thinks analysts should be singing the praises of DineEquity, but they're not.

"I chatted with DineEquity CEO Julia Stewart about why the analysts keep missing the story. We both think that perhaps they don't have kids, live in the burbs, and love family dinners at Applebee's or breakfast at IHOP."

In other words, the lives of analysts may be too rarified to get this story. But just because analysts don't get the story doesn't mean you should miss out.

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"I think its $1.5 billion market cap barely dents the size of the possibilities here. Even after this big run, I think this one's a buy and the analysts will, like they did with Domino's, be dragged kicking and screaming to recommend it at much higher levels."

Call Cramer: 1-800-743-CNBC

Questions for Cramer? madmoney@cnbc.com

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