The iPhone and iPad maker is pushing into the business market, putting pressure on those hardware and software companies that have long relied on corporate clients for profits.
"Apple is moving into the enterprise in a dramatic way, mostly with iPhones and iPads. It's not dominating in computers yet, but it's certainly growing," said Ted Schadler, a Forrester analyst.
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The tech giant is doing everything from lowering the cost of its devices and giving away its software for free to ramping up security features to woo enterprise customers. And its efforts are working, analysts say.
In fact, Apple has already expanded its presence in businesses significantly in recent years. In North America, 18 percent of employees said they use an Apple device for work, according to Forrester data. Just a few years ago, that number was more in the 3 percent range, Schadler said.
The biggest force driving Apple into the workforce is simply because consumers want it there.
"It is the pull of the consumer, or the employee, who is helping Apple grow traction, both in mobile and in laptops," said Trip Chowdhry, an analyst at Global Equities Research. "Apple products are fundamentally built for ease and it has a user-centric interface. Microsoft does not. Employees feel more productive using Apple products, forcing IT managers to bring it in."
While consumer adoption no doubt got Apple's foot in the enterprise door, the company now appears to be trying to expand its business clients in a more proactive manner.