Good things come in threes - Samsung is planning to launch a three-sided smartphone display next year with a screen that wraps around the handset's edges, according to a report.
The company behind the world's first curved phone screen, the Galaxy Round, released in South Korea last month, is reportedly going to use an upgraded version of the Youm flexible OLED screen technology in the new model.
Users may be able to read text messages from an angle and each side of the screen is said to operate separately, a Bloomberg report said, quoting people familiar with the plans.
Curved smartphone technology could give Samsung the edge over its rival Apple in the fiercely contested space, as the smartphone sector is set to see further slowdown over the coming years.
Analysts told CNBC that the curved design would allow Samsung to stand out to consumers.
"Over the last five years, almost every smartphone has ended up having a very similar shape," Ian Fogg, head of mobile analysis at IHS Electronics and Media, said. "The first thing this does is it enables Samsung to innovate in the design and appearance of the handset to make it stand out from rivals."