Philips sponsors global multi-platform branded content campaign
LONDON, 15 November 2013 – CNBC, First in Business Worldwide, today announced a global, cross-platform branded content commercial campaign with Philips, around CNBC's new video series, Innovation Cities. The series, launched globally this week across CNBC's TV and digital platforms and on a special report page at innovationcities.cnbc.com.
The video series will air once a week for nine weeks immediately after the network's flagship morning programme Squawk Box in EMEA and Asia Pacific, and on the leading Al Bousaiah programme on CNBC Arabiya in the Middle East. Highlights of the video series will also air on CNBC in the United States, and CNBC World. Full episodes will also be immediately available across all CNBC's digital and mobile platforms.
Philips' sponsorship will be supported by a comprehensive campaign which includes a home page takeover on CNBC.com today, highlights and vignettes from the series, spot ads, graphical spots, and interactive ad units on CNBC.com and on the network's suite of mobile platforms.
Innovation Cities is a new video series which will showcase the most exciting and influential innovations that improve the way we live and work, delivering futuristic living conditions in today's city environments. Each two and a half minute episode will focus on a facet of city life and will explore an innovation which is providing dynamic change and contributing to business development in health, the home and schools.
Jason Webby, Senior Vice President Sales at CNBC International commented, "We are delighted that Philips has chosen CNBC as the major platform for this strategic branded content initiative. This unique campaign closely aligns with Philips' strategic priorities and will effectively target our influential global business audience in a very engaging manner."
Richard Wergan, Global Head of Brand Communications and Digital, Philips said, "We are pleased to partner with CNBC to sponsor a series focused on innovation. This week we unveiled our new brand direction, centred around our belief that innovation is only meaningful if it is based on a deep understanding of people's needs and desires. When we bring the two together – people and innovation - we create innovation that people truly want. This is what sets us apart and makes us different."
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For more information please contact:
Hugo Foulds, Director of Communications, EMEA
D: +44 (0)20 7653 9398
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