McDonald's to test build-your-own burgers
In the same week McDonald's acknowledged that its customer service is suffering and that it has been introducing too many new menu items too quickly, the fast-food chain is launching a new experiment with premium-quality build-your-own-burgers, The Orange County Register reported.
McDonald's began testing the upscale burgers in restaurants in Laguna Niguel and Illinois, where customers have a choice of more than 20 toppings and sauces, among them guacamole, caramelized onions, and applewood smoked bacon, the Register said.
(Read more: Inside McDonald's $3 billion spending plan)
Diners order their custom burgers using iPad ordering stations inside the restaurants.