GO
Loading...

Samsung Gear smartwatch sales hit 800,000 in 2 months

Tuesday, 19 Nov 2013 | 9:48 AM ET
Sean Gallup | Getty Images

Samsung Electronics said on Tuesday its Galaxy Gear has become the world's most popular smartwatch with sales reaching 800,000 since its debut two months ago, defying some market concerns the accessory would fail due to a lack of compelling features.

The South Korean firm said Gear sales have been better than its own expectations and it would expand sales promotions for the wearable device for the crucial year-end holiday sales.

Samsung has poured marketing resources into the Gear with heavy advertisements and collaborations with fashion shows to seize leadership in the wearable computer market after the device got off to a rocky start after being critically panned by reviewers.

(Read more: Samsung 'planning three-sided smartphone screen')

Well-known tech reviewer David Pogue, who recently left the New York Times to start a new consumer-tech website at Yahoo, described its design "inconsistent and frustrating" and recommended nobody buy it.

The product marks Samsung's latest attempt to prove that it is more than just a fast follower in innovation behind Apple. The Cupertino Calif.-based firm is widely speculated by media and analysts to be working on wearable device.


Samsung hosts first 'analyst day' in eight years
Samsung Electronics is offering investors and analysts a rare public viewing on Wednesday.

The product marks Samsung's latest attempt to prove that it is more than just a fast follower in innovation behind Apple Inc . The Cupertino California-based firm is widely speculated by media and analysts to be working on wearable device.

Priced at around $300, the Gear works as an accessory to its market leading Galaxy smartphone, with a small OLED screen offering basic functions like photos, hands-free calls and message notifications.

Market expectations on the device have been not so strong, as it has only around 70 dedicated applications.

(Read more: Court revives Apple's long-held bid for Samsung injunction)

U.K. retailer Phones4U offered the Gear for free to consumers buying the Galaxy Note3 on contract earlier this month, while earlier media reports said that the device was suffering some 30 percent of return rates in U.S. stores of Best Buy.

"It's the most sold wearable watch available in the market place...and we plan to expand its availability by expanding mobile devices that work with the Gear," Samsung said in a statement.

By Reuters

  Price   Change %Change
AAPL
---
593
---
YHOO
---

Featured

Contact Technology

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.