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Hot gadget catches Cramer’s eye

Wednesday, 20 Nov 2013 | 6:50 PM ET
Fitbit CEO: On forefront of new generation health devices
Wednesday, 20 Nov 2013 | 6:58 PM ET
James Park, Fitbit co-founder and CEO, tells Mad Money host Jim Cramer Fitbit is about competing with yourself, friends, and family in the name of getting healthier. Our devices help you take control of your own health care by using sensors and big data, he adds.

(Click for video linked to a searchable transcript of this Mad Money segment)

Sometimes a company makes a product that Cramer finds so intriguing, he can't wait for it to go public before talking to the CEO.

That's certainly the case with Fitbit chief James Park, an executive who has leveraged one of Cramer's favorite investable themes – healthy living.

FitBit
Source: FitBit
FitBit

Fitbit makes state of the art devices that can help people stay in shape.

For example, the company makes something called the Fitbit Force, a sleek wristbrand that can track all kinds of fitness related activities, such as the number of steps you take while you walk your dog or the number of calories your burn while you're running on the treadmill.

"This company is absolutely a pioneer in the industry and that's why I want you to know about them," Cramer explained.

"It probably wouldn't have been possible to do this, even 10 years ago," revealed James Park, Fitbit's co-founder and CEO during the Mad Money interview. "A lot of analytics are stored in the cloud."

"Absolutely state of the art," Cramer added.

The Mad Money host is convinced that disruptive technology such as this, could be game changing. And he thinks the ripple could cut a swath across entire industries, impacting stocks that you may hold in your portfolio right now.

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In the case of Fitbit, "It was the first company to move into this space back in 2009, but now everybody from Nike to Under Armour is trying to get in on the action."

This is definitely something Cramer will keep an eye on.

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