New York and New Jersey homeowners are already cashing in on the 2014 Super Bowl, which will be held at MetLife Stadium in New Jersey on Feb. 2.
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"With an influx of fans coming to the area, many people feel opportunistically that they can make some money during the Super Bowl," said HomeAway CEO Brian Sharples.
HomeAway, a vacation rental marketplace, is seeing a 40 percent increase in the number of properties listed in the region. This number is expected to grow as football's biggest event approaches.
"We typically see the demand for travelers doesn't really spike until we see what teams are in the Super Bowl," Sharples added.