Price: $99.99 (with contract)
If your top priority is value, consider this smartphone from Google's Motorola brand.
"Moto X now is at a really good value and still 'future-proof' for the next two years," said Michael Morgan, a senior analyst at ABI Research.
This phone can be personalized by choosing the backplate and accent colors online. The device features voice control with Google Now. And it's battery-friendly with an active-display feature that lets you read a text or an email, or receive a Facebook notification without turning on the entire phone.