Forget standing outside your favorite store waiting for the doors to open so you can get an incredible deal. The real action on Black Friday this year is in the showroom.
Just ask Earl Hesterberg, president and CEO of Group 1 Automotive.
"This year there will be a lot more people out on Friday," he said. "We're out marketing, advertising and trying to make sure buyers know we'll be ready for them."
While Hesterberg admitted that Black Friday isn't usually identified as a big day for auto sales, Kelley Blue Book is estimating sales will be 3.6 percent higher than that day last year. That would be an impressive gain, as Black Friday in 2012 saw strong sales spurred by a rebound on the East Coast after Hurricane Sandy.
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"Sales in November tend to be heavily skewed toward the end of the month because of Black Friday sales events, such as General Motors' current supplier pricing promotion and deals on Ford models, so [the month's] sales could surpass current expectations if the available deals are especially enticing," said Alec Gutierrez, senior analyst for Kelley Blue Book.
Luxury rides rolling strong
The biggest sales on Friday may be racked up by the luxury automakers, who are all aggressively marketing holiday specials. Whether it's Lexus running its annual December to Remember Sales Event, or BMW promoting its Happier New Year Event, the luxury automakers have been working harder than ever to close out the year with strong sales.
"This November, our luxury sales have been stronger than they've been in years," Hesterberg said. "All these brands are out there are trying to outdo each other, and they are running their ads much earlier than in the past."