Improved sentiment towards the U.K. economy is driving a boom in champagne consumption, as the bubbly beverage fast becomes an "everyday" drink for Brits, global wine merchant Bordeaux Index says.
In the first ten months of 2013, the Bordeaux Index sold over £11 million ($18 million) worth of champagne, nearly double the amount sold over the same period last year and over five times the amount sold from January to October in 2011.
Sales of champagne made up nearly 17 percent of the company's total sales this year, compared to 8.2 percent in the same period in 2012.
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According to the Bordeaux Index, the burgeoning appetite for champagne, traditionally viewed as a drink for a special occasion, has been driven by increased consumer confidence in the U.K. economy.
"Soaring champagne sales mark the onset of more indulgent consumer behavior in the U.K. and are reflective of the growing trend towards champagne becoming an everyday consumer choice, versus purely celebratory," said Gary Boom, Bordeaux Index founder and managing director.