The Black Friday creep that sent shoppers out in an early pursuit for deals pinched sales over the holiday weekend, but the same story doesn't appear to be repeating itself for Cyber Monday.
Despite retailers' pushing online promotions earlier and more aggressively this year, Akamai Technologies, which tracks traffic to more than 620 retail websites, said North American page views per minute had topped 10 million Monday morning, hitting a historical peak and topping last year's Cyber Monday high of about 8.5 million.
The firm expected the number to climb even higher as the day's traffic typically peaks in the evening, after people get home from work, said Lorenz Jakober, Akamai's senior product marketing manager.
"We're already amazed by the traffic levels we're currently seeing," he said.
He was not disappointed. Around 9:30 p.m., page views topped 11 million per minute.
The traffic increases follow a 23 percent jump in page views per minute on Black Friday and a similar increase Thanksgiving Day. They also offer a bright spot for retailers after a disappointing Black Friday weekend, when the National Retail Federation reported that heavy promotions, tighter consumer spending and purchases made earlier in the month led to a decline of nearly 3 percent.