2013 has been a difficult year at the sportswear giant, which issued a profit warning in September.
(Read more: Adidas scraps 2013 goals)
Sales in the first nine months of the year came in at just over 11 billion euros, down from 11.5 billion euros at the same time in 2012. Operating margin forecasts for 2013 were dropped to 8.5 percent this year from a previous forecast of 9 percent by the company. Hainer hopes to raise this to 11 percent by the end of 2015 – even though there are no major worldwide sporting tournaments, traditionally when sportswear sales spike, during 2014.
(Read more: The town divided by Adidas and Puma)
"We have proven before that in these years we can bring a whole range of new innovative products to market," Hainer said.
He defended the company's emerging markets strategy and said that the company was doing "excellent business in China" at the moment.
- By CNBC's Catherine Boyle. Twitter: