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Apple's iPad Air killed it during Black Friday, Cyber Monday

Wednesday, 4 Dec 2013 | 12:21 PM ET

Apple CEO Tim Cook predicted it would be an iPad Christmas and it looks like he may be right.

(Read more: Three reasons Apple will have a big 2014: Pro )

According to Localytics, a mobile app marketing and analytics firm, there were 51 percent more iPad Air devices in use during the shopping holidays than there were during the previous weekend.

Localytics also saw 26 percent more iPad Minis in use during the same Friday-through-Monday period than the previous week.


By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.

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  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.