Why Snapchat will be big for advertisers: Pro
Less text, more pictures—that's the future of the Internet. And advertisers are ready to cash in.
As the Web moves increasingly toward mobile, photo sharing platforms like Instagram and Snapchat are where advertisers want to be, industry experts said Thursday at The Visual Revolution Summit in New York.
"Mobile photos are the next massive vertical to monetize with ads. Really the reason for that is there is a huge audience. Billions of people are taking mobile photos," said Tobias Peggs, CEO of Aviary, the maker a photo-editing platform.
Facebook-owned Instagram knows a thing or two about that.
(Read more: Who's viewing your Instagram, and profiting from it?)
Despite some backlash from its users, the photo sharing app recently rolled out ads on its platform. Brands can now have one of their images promoted in users' feeds so that it appears even if a user does not follow that specific account.
(Read more: Lexus posts ad on Instagram; users flip out)
Twitter has a similar ad product, called promoted tweets, where marketers can pay to have a tweet promoted in users' feeds.
(Read more: Twitter's new targeted ad tool wants YOU)
Engaging in this type of native advertising on social platforms is crucial for brands because that is where the people are, experts said.
"I genuinely believe most digitally savvy advertisers understand that there is a conversation going on and they have to be involved in the conversation," Peggs said. "Their audience is social, and they are all talking and they can either jump in and talk to them or you completely have no reins in that audience."
Snapchat, the photo and video sharing app that erases after it's viewed and was recently valued at $4 billion, is another platform where there's big growth potential for advertisers, he said.
Earlier this week, Snapchat said it had hired Instagram's former head of business operations, Emily White, as its new chief operating officer. White, who was involved in bringing ads to Instagram's platform, will likely help Snapchat figure out how to cash in on ads.
While most native advertising on social platforms like Facebook or Twitter is found between other content in a user's newsfeed or stream, Snapchat will likely brands the opportunity for much bolder ads because each shared image or video is viewed individually.
"Snapchat ads will be very in your face," Peggs said. "These guys are going to figure out how to do this very, very quickly."
—By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.