Organizers of the Winter Olympics chose a very to-the-point name for one especially critical program going into the games: "Sochi 2014: Guaranteed Snow."
As Russia makes new efforts to smooth over criticism of its president ahead of the games, an issue still often overlooked is the massive—and expensive—effort to make sure that Sochi, a subtropical beach resort along the shores of the Black Sea, has enough snow to pull off the games in the first place.
It might be natural. It might be man-made. It might even be "used" from last winter. But there will be snow for the 2014 Sochi Winter Olympics from Feb. 7-23, 2014.
"The Sochi 2014 snow program will guarantee snow, whatever the weather," Mikko Martikainen, CEO of Finnish company Snow Secure, told CNBC. (NBC and its sister networks, including CNBC, will carry broadcasts of the Winter Olympics from Sochi.)