Hilton Worldwide's stock saw an 8-percent rise upon its return to the markets on Thursday, but its large asset holdings and better-valued competitors could undermine its long term potential, two hotel industry analysts told CNBC.
Rod Petrik, a lodging analyst with Stifel Nicolaus, said Hilton's $20 initial public offering price—the largest hotel IPO ever—seemed deserved, and he saw potential for revenue-per-available-room growth. But because of Hilton's debt and other drags, Starwood Hotels & Resorts Worldwide represents a better value, Petrik said in a research note Thursday.
Chad Mollman, a travel and leisure analyst with Morningstar, said he doesn't agree with the IPO valuation.
(Read more: Shares of Hilton open at $21.30 in IPO)