Prices posted at a cafe in France suggest that a spoonful of politesse will sweeten the prices for a cup of joe.
Ordering simply "a coffee" at the Le Petite Syrah cafe in Nice runs you 7 euros, about nine-and-a-half dollars, according to the prices on the chalkboard menu. But add "please" and the price drops to 4.25 euros, about six dollars.
Go for the full, "Good morning, a coffee, please," and the politeness discount gets even steeper, 1.4 euros, or two bucks.
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In a nation whose waiters are famed for their perceived rudeness, that takes some gumption. But cafe owner Fabrice Pepino said it became almost necessary.
"We're just a tiny restaurant with my wife and I'm also the wine waiter in the wine shop," he said. "We started to notice at lunchtime people are a bit more rude and stressed and were sometimes rude to us when they ordered a coffee."
The sign, inspired by those he saw in Italy and France, started as a joke—he's never charged more than 1.4 euros for a coffee. "I don't even think it's legal," said Pepino. But it has made his customers act differently.