Coca-Cola said it would divide its North American business into two units, as part of its plan to return to a franchise model instead of owning bottlers.
The company said the division will result in two operating units—Coca-Cola North America and Coca-Cola Refreshments.
The world's largest soda company said the Coca-Cola North America division will be led by J. A. M. Douglas. He will continue in his role as global chief customer officer.
(Read more: Buffalo Wild Wings switches from Coke to Pepsi)